How does Zedo's ad serving technology work?

Zedo's ad serving technology is designed to efficiently deliver targeted advertisements to online users. The process begins when a publisher partners with Zedo and allocates ad spaces on their website. Advertisers then submit their ad campaigns to Zedo's platform, specifying targeting criteria such as demographics, location, and interests. When a user visits a publisher's website, Zedo's technology analyzes their characteristics and matches them with relevant ad campaigns. This matching process ensures that users receive advertisements that are more likely to resonate with their interests. Zedo then serves the selected ad to the user in real-time, optimizing for factors like page load time and user experience. Additionally, Zedo's ad serving technology includes advanced tracking and reporting features. This allows publishers and advertisers to monitor ad performance, track conversions, and make data-driven optimizations to maximize their advertising ROI. Overall, Zedo's ad serving technology streamlines the ad delivery process, enhancing user experience and aiding publishers and advertisers in achieving their goals.